Antony ButtsDocumentary filmmaker, camera operator and futuristLet’s talk

A big idea with 9 connected futures

Ecology as spectacle

The natural world becomes a game, a conversation, a companion and a spectacle.

Nature becomes a different kind of experience.

Technology does more than let us observe the natural world. It changes the relationships we can have with it. Visitors become prey. Plants become companions. A forest becomes someone to talk to. Extinct animals return as trophies, menus and entertainment.

These are connected worlds, not isolated animal inventions. Sensing, robotics, communication and biotechnology bring nature into new kinds of participation. People find new things to care about, buy, compete over and display.

The same development can support affection, enrichment, conservation, status and conflict. A zoo can become an arcade and a theme park. A welfare film can become an encounter with a speaking family. A spectacularly offensive dinner can pay for conservation—and make that contradiction part of what its customers buy.

Different worlds.
The same transformation.

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