Dying billionaires race one way to Mars. A terminally ill volunteer on a one-way mission is an old idea; the contest is new. Two devout billionaires from rival religions each want their faith’s words to be the first spoken on another world.
Come second and land near your rival, and you make the first day memorable some other way.
The other business stays closer to home. Death Star Inc sells assisted dying in orbit, Dignitas in space for the rich, and its lawyers are busy with the stormtrooper send-off package.
Both sell the same things: firstness, last words and a place in history, to people with nothing left to buy.
Explore more of this kind of work