Antony ButtsDocumentary filmmaker, camera operator and futuristLet’s talk
Original speculative world

Discounts for Attention

The attention bargain moves into everyday services.

Everyone expects

Advertising pays for free apps.

What I found

Half-price haircut. Just keep your eyes open.

The barber’s mirror shows advertising through the cut. Customers who agree to watch pay less. The bargain spreads from media into ordinary purchases and services.

Price-sensitive customers can trade attention for access. Businesses acquire another payer, and the difference between a premium and a subsidised experience becomes something people live throughout the day.

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